Web Design – Logo & Brand Identity


AboutThe Client

Nuerex is a company that offers high-quality technology and business solutions for their clients. They make this possible by using only the best practices in the industry and state-of-the-art tools that help them to stand out from other companies. This company is headquartered out of the Washington, D.C. metropolitan area, but they serve the entire North America. Nuerex has the knowledge and experience to deliver the highest level of success for all of their projects. They have a client-driven philosophy that aims to offer innovative solutions for their clients to achieve their business goals.

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About The Job

We feel the same about our customers, which is why when Nuerex came to us to help with their web design and their logo & brand identity design, we were excited to get started. They wanted a sleek but simple web design that would put their company’s message first without distracting their customers. They also wanted something that was incredibly easy to navigate, so customers could readily access all of the information that they could need for whatever services they are looking for. The drop-down menus neatly hide away extra links, keeping the page clean of clutter. The white backdrop helps make the pictures pop for a very visually appealing page.

As for the design, this was also something that was meant to be both simple and professional. Logos are what helps with brand recognition, meaning that it is important to come up with a logo that is memorable, representative of your company, but simple. That was exactly what we did, creating a blue, black, and white color scheme for the logo. It is also important for your brand identity to ensure that you have a cohesive look across your logo and website. The same colors of white, black, and blue can be seen across the website, tying every detail of this brand together. Without a cohesive brand, you are not going to get the brand awareness that you need in order to be successful.

When deciding on colors and design scheme for their website and logo & brand identity designs, we really wanted something that was seemingly both subtle and stands out. For this purpose, these colors were meticulously selected. It was also important to create an optimized website so Nuerex would get better rankings on search engines. Having the best products and services in the industry is not enough; you need a website that will bring you the attention that you deserve. We worked very closely with Nuerex to figure out what they wanted from this website, what design feel they wanted to give off, and provided them with a website that is perfect for their individual needs.

We work very closely with our clients because we understand the importance of having a website that is as unique as your business. We understand how important it is to have a website that truly represents what your business is and how they are going to help customers achieve their goals.