USA Marble and Granite is a kitchen and bathroom countertop designer and supplier located in Fairfax, Virginia. Since 1997, they have provided Washington DC residents the finest in marble, granite, Silestone, Zodiaq, and Cesarstone countertops and fireplaces for their homes. They stand by their clients during every step of the remodeling process, from planning and preparation to selection and installation.
This client already had an excellent website, but was not generating the business USA Marble and Granite felt it could. Their site features great interactive tools for designing and visualizing a new countertop, and an online estimate calculator to get the process started. They had all the right ingredients for a productive website, but weren’t seeing the return on their investment they had hoped for.
Thad’s why USA marble and Granite hired our team. We specialize in creating and executing a unique and powerful internet marketing campaign for each of our clients, something a small business website needs too really help a company grow. USA Marble and Granite would need a well-researched strategic campaign including search engine optimization, pay per click marketing, and social media marketing that would make them into a successful internet brand for the residents of Washington DC and the surrounding areas.
To improve USA Marble and Granite’s website search engine rankings, we utilized the client’s existing blog. Each blog focuses on the client’s relevant keywords, which our team carefully researched to generate the best results. We chose keyphrases involving the client’s products, kitchen and bathroom countertops, granite, and marble, and the locations they serve, like Alexandria Ashburn, Fairfax, Northern Virginia, and Washington DC.
For the pay per click advertising portion of our client’s internet marketing campaign, we focused our research on the types of consumers who would be shopping online for new countertops and their shopping habits. What would stand out to this group USA Marble and Granite’s potential customers? Our team developed a plan that would pique the curiosity of Washington DC consumers using services like Google AdWords to maximize the client’s online exposure, selecting prime placements for our client’s ads directed at IP addresses in the relevant locations.
The final piece of the puzzle for USA Marble and Granite was a superior social media marketing campaign with a focus on a platform the customer was comfortable with, Facebook. We crafted a series of well-timed posts intended to hold the attention of our client’s social media audience and provide them with updates on the latest company news, incoming stock, promotions, and events, in addition to links to the company’s blog posts. Our team continues to work tirelessly for not only USA Marble and Granite, but all of our internet marketing clients to ensure we provide them with the most relevant SEO, PPC and social media marketing developments to keep them ahead of the competition.