USA Cabinet Store is a retailer of fine kitchen and bathroom cabinetry and countertops located in Manassas, Virginia. Since 2011 they have provided the greater Washington DC area with the highest quality products and services available in their industry, and they are very proud of that fact. They started out selling ready-made vanities with natural stone tops manufactured by their sister company, USA Marble and Granite. Over the past five years, they have partnered with others in order to grow into the full-service kitchen and bathroom remodeling company with six locations in Virginia, Maryland, and Texas they are today.
USA Cabinet Store already had the makings of a successful business. They had a great selection of products, experienced designers, and a fantastic reputation with their customers, but had a largely referral based business model they wanted to modernize. For USA Cabinet Store that would mean introducing a website and a serious internet marketing campaign that would help them stand out from the crowd.
That’s where we came in into the picture. USA Cabinet Store needed a website that matched their upscale reputation and an internet marketing campaign that would effectively spread the word about everything they have to offer Washington DC area residents. Whatever we would create for this client would need to tastes, style, and identity the company had spent years cultivating into an effective online
UAS Cabinet Store really wants their customers to feel like a part of the family, so we based our design for their website around that aspect of the company. There are multiple pages dedicated to information about the company, their history, values, and employees. While many other companies offer little information about themselves on their websites, we wanted our design for USA Cabinet Store stand out in this respect. And since Their customers are so important to them, there is another series of pages that walks potential customers through the entire remodeling process, from choosing new materials and preparing the home for a remodel.
For the website’s colors, we went with shades of black and gray with text in white and gold hues, emphasizing the client’s simple and refined brand. We also selected a modern sans serif font for the same reason. We chose a scrolling style image gallery that maximizes the impact of each picture individually, but did decide on a grid format for product pictures to simply the user experience.
USA Cabinet Store also came to us in need of a powerful internet marketing strategy that would drive traffic to their new website. We crafted a multifaceted ongoing campaign including search engine optimization and pay per click advertising solutions like Google AdWords and social media marketing that would get the client’s website the attention it deserves. We based the SEO around what the company does, the products they carry, and their locations, with the pay per click advertising focusing on those keywords. While this may seem simple, our team spends hours researching and tracking this client’s industry trends. That’s what we do here every day, we create unique results for each of our clients.