Apps to Include in your Digital Marketing Strategy

Apps to Include in your Digital Marketing Strategy

There are new apps released all the time and staying ahead of which ones are popular and can make the most different for your company can seem overwhelming.  Don’t let it!  As you plan your digital marketing strategy, make sure you keep these apps and the potential they provide you in mind.


Facebook in undeniably a huge opportunity for companies and many are already taking advantage of it to varying extents.  Going forward though, companies will have new ways to interact with its customers through Facebook.  Customers in turn, will be able to purchase directly through the app as well as share their purchases with friends and receive order updates.  This provides companies with a huge potential to increase the reach of your company.  By having your existing customers share how great your products are with their friends, you are getting in front of a huge group of potential customers. 


Since its release, Snapchat has exploded in popularity and companies would be foolish not to take advantage of it.  The app has the unique feature of have a time limit for its content, giving companies a way to provide their customers with unique content.  The younger generation loves having an inside scoop on a company or product and Snapchat gives you a great way to provide that.  You can tease soon to be released products through pictures that will be gone just a few seconds later or tease an upcoming event so they know to be on the lookout for more details. 


Periscope is an app that lets you stream live videos from your mobile device and share it through your Twitter account.  While live marketing may not seem like an effective strategy, you should consider testing the waters as it can have really positive results.  Customers are flooded with advertisements throughout the day but streaming a live video to your target audience gives you a way to really connect with your customers.  Why not use it to give customers a behind the scenes look of the office?


Instagram is another widely popular app that gives you the potential to reach millions of existing and potential customers.  New for 2016, Instagram is rolling out an advertisement program that will allow companies to purchase Instagram ads for users to see.  Most people connect to a product or company visually and these ads can be a great way to increase brand awareness.  The ads can be videos or photos and should be creative and engaging to get your customers attention. 

The world of digital marketing is constantly evolving and it is vital to any successful marketing campaign that you stay ahead of it.  These apps have the potential to make a huge difference for your company if they are taken advantage of in the right way.